This has been our motto since 2020, when our store started operating.

With us, the choice is simple:

In our store, you won't have to spend a lot of time and energy selecting products and figuring out how good their ingredients are, because all products are only of the highest quality and the best on the market!

Vitamins and Supplements:

Each vitamin/mineral/supplement is presented in an effective dose, as shown in clinical studies conducted on humans. Also of no less importance is the form of some vitamins/minerals and the form in which they are provided in the supplement, which determines their absorption.

Our supplements contain only the most well-absorbed ingredients and optimal dosages!

You cannot buy supplements with us whose effectiveness has not been proven by research. That is why you will find 10 times fewer products in our store than elsewhere.

Sugar Free Products:

Only healthy sugar substitutes are used and do not contain any unhealthy ingredients.

Sweeteners:

We only sell truly healthy sugar substitutes. (Not all sugar substitutes are healthy)

Why? 

In the European Union, all companies that produce food additives and food products are obliged to ensure a high standard of product quality and safety and to undergo GMP and HACCP certification every year.

What does it mean that a manufacturer has each certificate? 

GMP (Good Manufacturing Practice) certification means that the products produced are of consistently high quality, are not contaminated with unhealthy substances and no defects/mistakes are recorded between product batches. All product batches are of uniformly high quality and meet EU standards. The enterprise constantly monitors the qualifications of employees, the technical condition of the equipment and hygiene.

HACCP (Hazard Analysis and Critical Control Point) certification means that the enterprise controls and protects the products from chemical, biological and physical hazards. The enterprise constantly carries out laboratory control of the products, each stage of production is documented and transparent. The enterprise has minimized all risks of product damage and has implemented specific mechanisms for constant control.

Relevant EU regulations:
Directive 2002/46/EC
Regulation (EC) No 178/2002 
Regulation (EC) No 1935/2004
Regulation (EC) No 852/2004
Commission Regulation (EC) No 2023/2006

All food supplements and food products manufactured in the European Union undergo constant laboratory testing. Each country's regulatory authorities and their laboratories test the contents of the product to determine:
– How well does the information on the label match the product's composition?
– How well does the product's composition comply with the standards set by the European Union?
– Are safety standards met and is the product contaminated with harmful substances such as heavy metals, toxins, fungi, etc.?

Relevant EU regulations:
Regulation (EU) 2017/625
Regulation (EU) No 1169/2011
Commission Regulation (EU) 2023/915

  In the European Union, the production of many unhealthy additives and the use of dangerous ingredients are prohibited, which are still allowed in other countries. For example, USA. 

  ISO 22000 – International Food Safety Standard: Although ISO 22000 certification is not required by EU law, most companies have passed this certification. Including all the brands you will find in our store are produced in ISO 22000 certified companies.

Only the European Union ensures such a high level of quality and control. That is why only European products are sold in our store.

The name of our store is connected to our first steps and constantly reminds us of where we started and how much we have grown.

Initially, our store was much smaller and only sold sugar-free/healthy products, otherwise known as ketogenic products. Ketogenic is any product that does not contain not only sugar, but also any unhealthy substances. This is where the name of our store comes from.

Although our store has grown significantly over the years and we have added many different product categories, we still maintain our core principles and offer only truly healthy products!